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72 Spring Street 4th Floor
New York, NY, 10012
United States

Services

 

Connections Planning & Media Strategy

Audience first planning ensures we are addressing business challenges and developing plans to deepen and strengthen your relationships with consumers and prospects

  • Business planning and consultation
  • Investment planning and budget setting
  • Segmentation and consumer journey
  • Goal and KPI setting with associated measurement plan and benchmarks
  • Marketplace analysis
  • Media strategy (channel mix, flighting, frequency, target)
  • Global strategic framework, briefing and coordination
  • Creative / Content ideation

Media Planning & Activation

We leverage $106 Billion media billings across Groupm globally to drive digital and offline media savings. This scale also provisions planning tools, research, data and technology maximum value and efficiencies for our clients.

  • Paid, owned and earned media planning and integration
  • Media vendor RFP request and proposal review
  • Media flowchart recommendation with rationale
  • Negotiation and buying
  • Implementation, execution, management and optimization
  • Budget optimization
  • Influencers / community management

Measurement & Analytics

Offering a holistic approach to tracking, measuring, reporting and analyzing value associated with your business results.

Injecting the insights and analysis upstream in the business planning process to inform not just media touch points but goal setting, messaging, and wider marketing considerations.

Business / communications analysis

  • Segmentation
  • Marketplace / competition
  • Marketing mix modeling
  • Predictive modeling

Campaign performance reporting and analysis

  • Dashboard measurement and reporting
  • Click stream analysis
  • Online engagement
  • Social listening
  • Multi touch attribution

Data & Technology Solutions

We consult, implement and manage best in class solutions to support communications activity and analytics.

  • Exploration and requirements sessions
  • Solution recommendation, implementation and ongoing management
  • Technology infrastructure and integration point consultation
  • Data onboarding, integration and guidelines for application / insights
  • Ongoing training for all stakeholders (client and agency) to leverage solution for activation and business application

Data set assessment and recommendations

  • 1st party data – Your customer and sales data
  • 2nd party data – campaign performance and asset data (e.g., doubleclick, omniture, kenshoo, etc)
  • 3rd party data – other syndicate data surrounding audiences or the marketplace (e.g., Rentrack, IRI, DunnHumby, Comscore, Radian6, YouGov, Kroger, Prism, etc)